In the words of Steve Jobs:
Taking LSD was a profound experience, one of the most important things in my life.
Whatever you do, you must never let the voice in your head control the brain in your heart.
You can't connect the dots looking forward; you can only connect them looking backwards.
You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
Great things in business are never done by one person. They're done by a team of people.
Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new.
My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
By honoring the lives of those we admire, we make our own values known.
the people who are crazy enough to think they can change the world are the ones who do.
Innovation distinguishes between a leader and a follower.
I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.
Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
Your time on this earth is limited, don’t live someone else's life, live by your vision.
I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
The important point is to not just follow your passion but something larger than yourself.
Don't let the noise of others' opinions drown out your own inner voice.
Everybody in this country should learn how to program a computer, because it teaches you how to think.
Let's go invent tomorrow instead of worrying about what happened yesterday.
Great things in business are never done by one person, they're done by a team of people.
The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
You‘ve got to start with the customer experience and work back toward the technology - not the other way around.
Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.
The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win.
You've got to have a problem that you want to solve; a wrong that you want to right.
What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
The most important decisions you make are not the things you do, but the things you decide not to do.
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.
I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.
My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.
It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
Each dream you leave behind is a part of your future that will no longer exist.
I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
Quality is more important than quantity. One home run is much better than two doubles.
In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
And we've all chosen to do this with our lives. So it better be damn good. It better be worth it.
When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
You cannot mandate productivity, you must provide the tools to let people become their best.
The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
Customers don't measure you on how hard you tried, they measure you on what you deliver.
No one wants to die. Even people who want to go to heaven don't want to die to get there.
It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
Every once in a while, a revolutionary product comes along that changes everything.
You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
Don’t let the noise of others’ opinions drown out your own inner voice.
I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.
Don't be trapped by dogma — which is living with the results of other people's thinking.
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